Search Engine Optimization: Improve Your Organization’s SEO Outcomes

Does your organization show up on the first page of results in search engines?

Understanding how search engines work and leveraging that knowledge to improve SEO outcomes is crucial for your organization’s success.  During this 60-minute course, you will gain the skills you need to build an SEO strategy and understand how and why the decisions you make impact your SEO ranking.

Throughout this course, you will:

  • Gain a general understanding of how search engines work and how to leverage that knowledge to facilitate improved SEO outcomes.
  • Learn how to maximize the chances of your site ranking by using an SEO framework & checklist.
  • Learn what E-A-T is, what YMYL queries are & how they impact ranking.

  • Understand the major on- and off-page factors that influence if and how pages appear in search results.

About our Instructor

Sam Ruchlewicz
Vice President of Digital Strategy & Data Analytics, Warschawski

An award-winning marketer, early-stage investor, global keynote speaker and passionate innovator, Sam brings a diverse background spanning finance, business and marketing communications to create outsized, bottom-line results for organizations. Sam has been widely recognized for his work for clients and for his unique ability to distill complex concepts into simple, actionable steps for individuals. When he’s not helping clients at Warschawski, he’s teaching classes at some of the world’s most notable institutions, speaking at conferences, working on his golf game or watching the Flyers.

About Tech Impact Idealware

Idealware is a program of the nonprofit Tech Impact. We are the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Browse our archives, sign up for our mailing list, or learn more at  


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Tech Impact is a CAE Approved Provider.  The program(s) linked below meet the requirements for fulfilling  the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

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We were at a point in our organization's growth when the data tracking systems we had in place were not keeping pace with the amount of data that we needed to gather, track, and analyze on a regular basis to be successful. Tech Impact helped us create a flexible system that meets every one of our complex needs in tracking student attendance, session progress, training evaluations, outcome assessments and many other types of data, all in one centralized location. We are now completely on top of how our projects are going in real time as we serve tens of thousands of youth across multiple countries...
Kate Sachs Leventhal // CorStone