Search Engine Optimization: Improve Your Organization’s SEO Outcomes

November 11, 2020, 1 - 2 PM Eastern

Does your organization show up on the first page of results in search engines?

Understanding how search engines work and leveraging that knowledge to improve SEO outcomes is crucial for your organization’s success.  During this 60-minute course, you will gain the skills you need to build an SEO strategy and understand how and why the decisions you make impact your SEO ranking.

Throughout this course, you will:

  • Gain a general understanding of how search engines work and how to leverage that knowledge to facilitate improved SEO outcomes.
  • Learn how to maximize the chances of your site ranking by using an SEO framework & checklist.
  • Learn what E-A-T is, what YMYL queries are & how they impact ranking.

  • Understand the major on- and off-page factors that influence if and how pages appear in search results.

About Idealware

Idealware is a program of the nonprofit Tech Impact. We are the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Browse our archives, sign up for our mailing list, or learn more at  

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We were at a point in our organization's growth when the data tracking systems we had in place were not keeping pace with the amount of data that we needed to gather, track, and analyze on a regular basis to be successful. Tech Impact helped us create a flexible system that meets every one of our complex needs in tracking student attendance, session progress, training evaluations, outcome assessments and many other types of data, all in one centralized location. We are now completely on top of how our projects are going in real time as we serve tens of thousands of youth across multiple countries...
Kate Sachs Leventhal // CorStone