This three-part course will provide an overall framework for thinking about when technology can help—and when it can’t. Social media, websites, video conferencing, texting, document assembly—we’ll explore a wide range of examples of nonprofits using online and mobile technology to reach more people with programs and services.
Throughout this course, you will:
We’ll start with an introduction to the course and an overview of opportunities to use online technology for program delivery. Then we’ll dive into self-serve information—how to provide information where and when a constituent needs it. We’ll cover strategic ways to use your website, eLearning, videos, simple expert systems, and document assembly tools to give people access to tools and resources that will improve their lives or further their cause.
There are more technologies than ever that can facilitate live help for people who struggle to get the information and services they need. We’ll help you think through live video conferencing, chat, text messaging, kiosks, and the challenges of providing remote services.
In what ways can you provide forums for service recipients to talk to and help each other? Social media provides opportunities to both convene groups and to provide services, but you’ll need to tend to these communities to ensure they flourish. After learning about building communities, we’ll wrap up the course with an overview of what metrics you might want to track, and a quick look at tools that help you determine the success of your tactics.
Kimberly Sanberg, Cairn Strategies
Kimberly Sanberg helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.
Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at www.techimpact.org and visit our Technology Learning Center at www.techlearningcenter.org.