Thursday, January 28, 2020
1-2:30 PM Eastern

What is Google Tag Manager and how does it work?

Google Analytics provides you with a massive amount of important information and insight about your website and how users interact with it, but it does have limitations.  Coupling Google Analytics with proper use of Google Tag Manager gives you access to even more data.  Though some consider Google Tag Manager (GTM) easy to use, it requires training to take advantage of the data it provides and to ensure the data it collects is correct and useful.

This webinar will show you how to set up your Google Tag Manager account, review how it interacts with Google Analytics, how to install pixels, and more.  This course precedes a more in-depth three week series on Google Analytics that starts on February 4th. 

About Our Instructor

Sam Tomlinson
Vice President of Digital Strategy & Data Analytics, Warschawski

An award-winning marketer, early-stage investor, global keynote speaker and passionate innovator, Sam brings a diverse background spanning finance, business and marketing communications to create outsized, bottom-line results for organizations. Sam has been widely recognized for his work for clients and for his unique ability to distill complex concepts into simple, actionable steps for individuals. When he’s not helping clients at Warschawski, he’s teaching classes at some of the world’s most notable institutions, speaking at conferences, working on his golf game or watching the Flyers.

About Tech Impact's Idealware

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at and visit our Technology Learning Center at

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We were at a point in our organization's growth when the data tracking systems we had in place were not keeping pace with the amount of data that we needed to gather, track, and analyze on a regular basis to be successful. Tech Impact helped us create a flexible system that meets every one of our complex needs in tracking student attendance, session progress, training evaluations, outcome assessments and many other types of data, all in one centralized location. We are now completely on top of how our projects are going in real time as we serve tens of thousands of youth across multiple countries...
Kate Sachs Leventhal // CorStone