CREATING AND SHARING IMPACTFUL VISUAL STORIES
Your nonprofit has a story, but do you know how to share it visually? Storytelling has evolved from mailings to newsletters to blog posts to social media, relying more on visuals than ever before. Visual storytelling is a crucial tool to communicate your mission clearly to your constituents, support your marketing and fundraising efforts, and showcase your nonprofit’s impact.
By completing this course, you will:
- Learn how to identify your audiences (donors, volunteers, clients) and how to tailor your storytelling to each.
- How to build a visual and narrative arc for your stories, including defining your goals and establishing a clear call-to-action.
- Review the various platforms and identify which are the most effective to share your stories.
- Learn how to tell a story using readily available devices and resources.
Session 1: What Is Your Story and Why is it Important
Are you telling the right story to the right constituent in the most effective way? Effective storytelling is a skill that can help you appeal to potential donors, volunteers, and clients. In this session, we will explore how visual storytelling is important to your nonprofit’s overall strategy, and how it supports your fundraising efforts and spotlights your mission.
Session 2: How To Create and Share Your Story
Now that you know how to show your story visually and you’ve identified your audiences, how do you reach them? Where should the story live and when should you share it?
In this session, you will learn about the various platforms, how to determine which ones your audiences are using, and how to consider the visuals depending on where they will be seen.
Session 3: Creating and Sourcing the Visual Assets to Complete your Story
Now that you know your story and where to share it, how do you get your visuals? In this session, you’ll learn the best practices for producing videos and images using available resources.
This course will help:
- Social media managers
- Fundraisers & Development staff
- Marketing & Communications staff
- Public Relations staff
About the Presenter
Visual Storyteller and Consultant
Tara Todras-Whitehill is an award-winning visual storyteller and communications consultant. She has invested her career in giving a voice to people whose stories change the world around them and helps global nonprofits break down dense information to create multimedia projects, using photos, video, data visualizations, animations, and microsites.