Nonprofit Best Practices: Online Donation Appeals


Have you done everything you can to make it easy for people who support your mission and organization to donate online? If not, you’re leaving money on the table—or worse, alienating supporters. Just as many of our transactions have moved online—from paying bills to shopping to banking—donors want all the same conveniences.

But which digital strategies provide the strongest return on investment for fundraising? We asked a number of nonprofit experts for best practices and techniques that have worked for them, and condensed their advice into our new article, Nonprofit Best Practices: Online Donation Appeals.

Thanks to the generosity of our sponsors, Network for Good, it’s absolutely free.